JCOP

Basic Design Package
2023

JCOP Plumbing is a plumbing business founded by Jeremy, a skilled professional with a strong background in hands-on, practical work. Jeremy's journey began in the union, where his exceptional work ethic and ability to quickly master new skills set him apart. His relentless drive for progress and immense pride in his craftsmanship motivated him to establish JCOP Plumbing. After securing a sufficient amount of side work, Jeremy decided to take the leap and commit fully to his own business.

Jeremy envisioned JCOP Plumbing as a brand that not only reflects his dedication to quality work but also embodies the trustworthy and hardworking nature of his services. I had the privilege of helping Jeremy bring his vision to life by creating a logo that captures the essence of JCOP Plumbing. Additionally, I provided marketing tools designed to attract new clients and foster loyalty among existing ones.t

Font & Color

Jeremy wanted the main color for JCOP Plumbing's logo to be copper, a material he frequently works with. Copper not only represents the value of his work but also ties directly to his industry. To complement the bright copper gradient, I chose a dark navy blue, creating a strong contrast that highlights the copper's vibrancy. An off-white tone was added for readability, ensuring the logo is clear and professional across various mediums.

For the main logo font, I selected Territory, a bold and robust typeface. To add a personal touch, I modified the "J" to resemble a pipe, symbolizing the core of JCOP's business. Additionally, the negative space in the "C" was designed to mirror this pipe shape, creating a cohesive and visually appealing logo.

After presenting several options for a secondary font, Jeremy chose Trattatello. This font resonated with him as it embodies the dirty, gritty aspect of the plumbing job, an element he wanted to be reflected in his brand. While Trattatello is a bit unconventional, it captures JCOP's unique personality and adds character to the overall design.

Branded Assets

For the business cards, I aimed for a minimalistic design, aligning with Jeremy's preference to only include his name and number on the back. Utilizing the established color palette and fonts, I created a sleek and professional card. A custom pipe design was integrated to tie everything together, adding a unique touch that reflects JCOP Plumbing's identity. Jeremy was so pleased with the final design that he invested in both traditional and metal business cards. The response from clients has been overwhelmingly positive, with many appreciating the cool and practical magnet they receive after his services.

In addition to the business cards, I designed yard signs and magnets to enhance JCOP Plumbing's visibility. The yard signs, featuring the bold copper and navy blue color scheme and clear typography, are eye-catching and informative. They effectively attract potential clients' attention in neighborhoods where Jeremy has completed jobs.

The magnets, designed with the same cohesive visual elements, serve as a lasting reminder of JCOP Plumbing's services. Clients appreciate the functional and stylish magnets, often placing them in visible spots like their refrigerators. This not only keeps JCOP Plumbing top of mind but also encourages repeat business and referrals.

Testimonial

Still waiting for Jeremy's testimonial!