Precision Hardscaping

Basic Design Package
2024

Precision Hardscaping specializes in meticulous bricklaying and offers comprehensive landscaping and construction services. Sam, the founder, sought a logo that would embody his commitment to precision and craftsmanship.

To capture this essence, I designed a unique logotype using a square grid, integrating subtle notches within the letters to evoke the artistry of brickwork. I used this custom logotype in both a horizontal logo variation and a badge logo variation, using the "P" as a letter mark where you can see the brick shaped negative space.

Font & Color

To complement the custom logotype, I chose Poppins, a versatile and legible sans-serif font. Using the bold version for the main logo and headings, paired with the regular version for other text, creates a cohesive and manageable look for the brand.

For the color scheme, Sam specified a preference for dark red as the primary color, avoiding any bright tones. I balanced this deep red with dark gray to ensure visibility and legibility, and added light gray to maintain cohesion and provide contrast in the brand and printed marketing materials.

Branded Assets

In addition to his new logo, Sam needed marketing materials to promote his business. Given that many of his clients come through word of mouth, he wanted a business card that would make a strong first impression. Using the custom logotype and established color palette, I designed a business card that reflects his perfectionist nature.

To enhance the card's impact, I incorporated a ruler on both sides, symbolizing Sam's confidence in his work. This feature not only impresses potential clients visually but also reinforces their trust in Sam's services from the first interaction.

Testimonial

Still waiting for Sam's testimonial!