The Colour Bar

Premium Design Package
2024

The Colour Bar is the epitome of luxury in the world of hair salons, where client experience takes center stage. Expert stylist Mickala was ready to expand her expertise beyond her shop and into a full-fledged salon. Her commitment to both cutting-edge industry trends and unparalleled client care ensures that every visitor leaves feeling as stunning as they look.

Mickala envisioned a salon exuding comfort, beauty, and top-tier professionalism. She requested a logo featuring a brush or brush stroke and planned to announce her grand opening during a solar eclipse. This information was enough to get my creative gears turning.

Colour &
Typography

I wanted the brand colors to be a blend of natural and ethereal tones, but still show sophistication. White, Wheat, and Coyote evoke a sense of relaxation and luxury, perfectly aligning with The Colour Bar’s high-end ambiance. The wine color, Caput Mortuum, enhances the palette with its refined presence, complementing the other colors seamlessly. Night contributes added contrast but is intended to be used sparingly, which ensures a bright and tranquil environment.

As for the fonts, I chose Crimson Queen for the main font a neoclassical serif font, is a neoclassical serif font. In the league with DIOR and Tiffany, this font conveys a luxury feel with relaxed undertones shown in the the subtle curve of some letters. Tenor Sans is a legible sans serif font that is cohesive with Crimson Queen, yet still has enough contrast to tie the brand together. As an accent, Cetary is a legible and feminine script font that shines in social media posts and smaller brand assets.

Branded Assets

With a solid foundation established for the visual identity, it was time to develop the assets. Mickala expressed the need for branded business cards, service pamphlets, and t-shirts for all the stylists at the salon.

Additionally, she emphasized the importance of a robust digital presence. To meet this goal, I provided assistance with creating social media templates and designing a new website. However, The Colour Bar was not finalized until the installation of the overhead sign and window decals. With these final touches, the salon achieved a stunning and cohesive aesthetic.

Testimonial

"Tommy brought an energy of excitement and creativity that made working with him both fun and easy. He designed a stunning logo and branding for my hair salon, and we've received numerous compliments since opening."

- Mickala